Content as Bait

Al Morgan, director, solution marketing at Porter Consulting

baitOur clients are always looking at the most efficient way to convert content to cash. The recent CMO Council report provides some fascinating insights about what folks do, and what works (not always the same thing). Eric Wittlake has some great insights on combining gated and non-gated content to get your message out. For content distribution, quantity and quality are hard to get at the same time, but a combined program can pay dividends.

The bottom line: One size does not fit all. Be specific on your goals to make sure your investment serves them.

Email me with your comments: almorgan(at)porterconsulting(dot)net.


Al brings 30 years of IT solutions marketing to bear on current marketing and sales challenges.  Technologies change constantly, but it still takes content, skills and confidence to win the big decisions. You can find more blogs and content from Al at www.porterconsulting.net.  Porter Consulting is a marketing services consulting company who can you help you grow revenue.

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