You spend a lot of time creating content for your website in the hopes of attracting an audience. But you know it’s not as easy as “build it and they will come”. One of the best ways to drive website traffic is by connecting it to your social media platforms. It seems as simple as adding a social media icon button here and there. But it’s important to choose the correct social media button, with the right code behind it, to make sure what you want to have happen actually does.
Different buttons have different purposes
Understanding the nuances of the various social media buttons will help you identify which type of button to use and where. Each button has different code behind it, enabling specific actions. Consider the differences between FOLLOW, LIKE, and SHARE:
FOLLOW – When placed on your website, the FOLLOW button allows those who go to your website to follow you on your social networks. Add it to your home page to invite your audience to follow you on Facebook, Twitter, LinkedIn, etc.
SHARE – The SHARE button enables website users to effortlessly share your content. It’s the button that will garner the most visibility for your efforts. You’ll want to make sure you include it on every page to encourage as many people to check out your website as possible.
LIKE – When a person clicks the LIKE button, is it really a big deal? While this button may not obviously promote your content, what it does behind the scenes is important. Historically used as a method of measurement, when the LIKE button is clicked, search engine analytics then use the number of Likes your pages receive to influence the ranking of your pages in search results. The more popular your page is, the higher it will show up in search results. And, as we all know, it’s best to get on that very first page of results.That means this little button is a very important inclusion on your website.
Where to use the buttons
As mentioned earlier, the SHARE button is the one that will expand the reach of your content by enabling it to be easily shared and promoted by others who have read it. Include SHARE and LIKE buttons on each of your website pages. Not only does the SHARE button provide an easy, one-click way to promote content from your site, but its mere presence on an article can act as a subtle reminder to encourage people to share something on your site they found to be interesting. Providing the ability to LIKE an article will also help with backend promotion of your page and site.
Including the FOLLOW button on your About and Contact pages is a great place to start. Folks who are looking for more information about you will be thinking about how to connect with you on an ongoing basis. It is beneficial to them, but it is also very beneficial to you and our company.
The buttons should be easily visible, displayed either on the top, bottom, or along the side of the pages. Another possibility is to make them floating icons so that they are always visible without the reader having to scroll back and forth to see them. Make sure to include them all on your home page as well.
Still unsure of how to integrate social media into your website? Call us for help.
Just displaying the button on your site without having the proper code behind it won’t do much except put a pretty picture on your site. At Porter Consulting, we have the expertise to help potential customers connect with you and increase the visibility of your content. As part of Porter’s web restructuring services, our Social Media Integration Service is designed to ensure your website is social media ready. If you’d like to explore opportunities working with Porter, we’d love to hear from you. Learn more at http://porterconsulting.net/index.php/marketing-and-branding/