Brad Porter, President of Porter Consulting
Gone are the days when marketing talent alone would ensure a successful campaign. Today, a variety of skills are needed for a company to scale the ever growing mountain of digital marketing. And many of the skills require a fair amount of technical expertise, such as analytics, social media, web, mobile, data visualization, basic coding and video production.
What are today’s companies doing to meet these needs? According to a recent article in Forbes, companies and consulting firms are acquiring specialty agencies or expanding within their own organizations to obtain these valuable skills.Read More →