Porter Consulting

Imagine you’ve just created a new service for your partners, perhaps a way of helping them work with you more closely to develop and market joint solutions, driving new revenue opportunities for both your companies. Your service aims at helping them define and promote the solution, given that their limited resources are mostly focused on development. Your management is onboard, and you’ve already developed a systematic approach that partners will flock to as soon as they learn about it. But, even though you come from a larger company, there are limits to your resources. You don’t have a dedicated marketing staff. Corporate marketing resources areRead More →