Dale Rensing, Porter Consulting Senior Market Analyst You want to maintain your customers’ attention and keep them coming back to your website with fresh and interesting content. If they see the same old, same old every time they visit, they are likely to lose interest and it will be much harder to appeal to them in the future. But updating your web pages on a frequent basis isn’t realistic. Posting a new offer every now and then might help, but doing it on a regular basis may not be practical. So what can you do? A great way to keep your website fresh is toRead More →

Dale Rensing, Porter Consulting Senior Market Analyst In the early 2000s, the internet facilitated an advancement in social communications aptly dubbed ‘social media’. Sites like MySpace and LinkedIn helped members to connect and network with friends and colleagues while other sites like Photobucket, YouTube, and Flickr provided opportunities to share visuals. When Mark Zuckerberg launched Facebook in 2004, it was simply designed to help college students: Search for people at their school Find out who was in their classes Look up friends of friends Visualize their social network A lot has changed in the social media world since then, and much of it is exemplifiedRead More →

Dale Rensing, Porter Consulting Senior Market Analyst When you use social media for marketing, every screen out there can be your billboard. Yet there are some who still hesitate to fully jump in, continuing to ask “Do we really need social media as part of our marketing strategy?” Behind that question are several unspoken concerns: Social media takes up so much time. How can I handle it with my limited resources? How do I show the return on investment (ROI)? My finance department is going to ask. Social media feels very exposed. What if a disgruntled customer vents where everyone can see? There are soRead More →

Dale Rensing, Porter Consulting Senior Market Analyst With the economy slowly recovering, it’s time to start hiring again. There’s a great pool of resources available, but there’s something different about its demographics than in previous hiring cycles. It appears to be markedly polarized in terms of age. It was a prolonged recession when millions of people lost their jobs at an age too early to really retire and during which students graduated with their degrees. The result is that we now have two equally large, but different, pools of resources vying for employment. The age factor Generally, age shouldn’t matter. In fact, age discrimination isRead More →

In my last article, I shared with you some anecdotal evidence of age discrimination occurring in the job market and how experience seems to no longer be valued as it was before. Some companies even have been accused of laying off older employees and hiring multiple younger ones to take their places. This practice can be a costly mistake. Think about it – if you have to hire three to replace one, is that really the best investment? “But it’s cheaper to hire college grads than it is to keep older employees who are going to cost me more in salary and benefits”, you say.Read More →