Dale Rensing, Porter Consulting Senior Market Analyst In the early 2000s, the internet facilitated an advancement in social communications aptly dubbed ‘social media’. Sites like MySpace and LinkedIn helped members to connect and network with friends and colleagues while other sites like Photobucket, YouTube, and Flickr provided opportunities to share visuals. When Mark Zuckerberg launched Facebook in 2004, it was simply designed to help college students: Search for people at their school Find out who was in their classes Look up friends of friends Visualize their social network A lot has changed in the social media world since then, and much of it is exemplifiedRead More →
Dale Rensing, Porter Consulting Senior Market Analyst When you use social media for marketing, every screen out there can be your billboard. Yet there are some who still hesitate to fully jump in, continuing to ask “Do we really need social media as part of our marketing strategy?” Behind that question are several unspoken concerns: Social media takes up so much time. How can I handle it with my limited resources? How do I show the return on investment (ROI)? My finance department is going to ask. Social media feels very exposed. What if a disgruntled customer vents where everyone can see? There are soRead More →
Dale Rensing, Porter Consulting Senior Market Analyst With the economy slowly recovering, it’s time to start hiring again. There’s a great pool of resources available, but there’s something different about its demographics than in previous hiring cycles. It appears to be markedly polarized in terms of age. It was a prolonged recession when millions of people lost their jobs at an age too early to really retire and during which students graduated with their degrees. The result is that we now have two equally large, but different, pools of resources vying for employment. The age factor Generally, age shouldn’t matter. In fact, age discrimination isRead More →
In my last article, I shared with you some anecdotal evidence of age discrimination occurring in the job market and how experience seems to no longer be valued as it was before. Some companies even have been accused of laying off older employees and hiring multiple younger ones to take their places. This practice can be a costly mistake. Think about it – if you have to hire three to replace one, is that really the best investment? “But it’s cheaper to hire college grads than it is to keep older employees who are going to cost me more in salary and benefits”, you say.Read More →
Dale Rensing, Porter Consulting Senior Market Analyst
There are key moments in history when technological advancements occur at a point when conditions are ripe for change. This convergence ultimately brings about a revolutionary shift in the way things are done. The printing press, the cotton gin, the automobile, the electronic calculator – each had a profound effect on many different social norms. Digital media is such a technology. As predicted, it has ushered in a new Information Age. What could not be predicted was how it would disrupt time-honored ways of doing business.Read More →
By Dale Rensing, Senior Market Analyst at Porter Consulting
At the start of my career many years ago, I had an opportunity to work for an incredibly forward-thinking company, a company that was connected worldwide through its electronic communications before anyone even coined the term internet. It was the Star Trek Academy of its day, inventing many of the technologies that we now take for granted.
I was star struck. Fresh out of college where I took one computer programming course involving the use of punch cards, I couldn’t get over how easily everyone interacted with one another through computers. Email was the preferred method of communication; forget about the phone. There were forums and chat groups, very similar to the social networking websites of today. Members would chime in on problems, resolve issues and share common interests. We communicated quickly and easily from our keyboards, often with people whom we had never met in person, but people we came to respect due to their demonstrated expertise.