By Karl Etzel, Director at Porter Consulting
I just finished reading an interesting article on the bloat in the MarTech space, MarTech Nirvana or Bubble? You Be the Judge by Paul Mandeville.
The article references a super graphic (compiled by Chief Marketing Technologist blogger, Scott Brinker) that shows the 2016 marketing technology landscape. According to the article, “…there are close to 4,000 MarTech companies currently tracked in 2016, compared to just over 150 in 2011. That is an impressive 4,000% growth.”Read More →