First of a new series – Sharing powerful communications
Mary Allard, Director of Marketing Strategy
From time to time, I’ll be posting examples of excellent communications, and I’ll explain why I think that’s so. It might be a great blog, tweet, piece of collateral, or product roll-out. This month I’d like to share a charming TV spot that works on number of levels.
- It tells a story. We’ve talked a lot in previous blogs about the importance of storytelling in your communication. Storytelling is perhaps the best tool we have as marketers. The story revolves around a little girl and her excitement and wonder in visiting the aquarium. She sees a huge hippo gliding gracefully through the tank and presses her hands against the glass in enchantment. A light goes on for her parents who have the big answer for Christmas. They successfully shop for everything hippo via the US Postal Service.