Mary Allard, Director of Marketing Strategy at Porter Consulting

cosmosAs I was sitting in the audience of a leading technology company’s annual customer event, I could feel the interest and enthusiasm radiating from the customers. The company is at the forefront of their marketplace, enjoying high degrees of loyalty from their customer base. Those that know them love them. And therein lays the problem:Read More →

Al Morgan, Director of Solution Marketing at Porter Consulting

salesSkillspngIn my last article about training, I laid out some ideas about developing skills by delivering them in manageable chunks. We find most folks like learning by doing, so our goal is just enough information, just in time. This time, let’s look at what goes into the chunks and how to make sure they get absorbed.Read More →

Brad Porter, President of Porter Consulting

4thingsWhen I became a marketing manager at a large technology company, I faced my first staffing challenge. I remember talking to my own manager, who gave me an assignment for my team to take on. I didn’t have the bandwidth to do the work myself, and giving it to one of my team would have meant another task getting dropped. I was stuck. A mentor of mine advised me to hire a short term consultant to take on the work. After I determined the budget, I proceeded to bring on that person. That process proved really challenging.Read More →

Andrea Stachnik, slide sets and podcast specialist at Porter Consulting

podcastA lot of people ask us why they should use podcasts to train their staff. Wouldn’t it be better to present a training program with video content, or in a classroom with an instructor? Podcasting as a medium has seen explosive growth in the past few years. This article will explain what sets podcasting apart, and why this can be a great tool that can augment training your staff (especially a sales team). Podcasts are an effective way to complement periodic, hands-on skills sessions and build a resource base of facts and best practices.Read More →

Alison Golan, Social Media Strategy Expert at Porter Consulting

compassAs a former English teacher, I’m a big fan of outlines. When developing any type of content over a few hundred words, your outline is your compass–keeping you on track and heading in the right direction as you write. My clients are experts at their business, so when it comes time to writing about what they do, they often jump right in…without a plan. The result can be a white paper or article that is unorganized and not as effective as it could be.Read More →