Dale Rensing, Porter Consulting Senior Market Analyst You want to maintain your customers’ attention and keep them coming back to your website with fresh and interesting content. If they see the same old, same old every time they visit, they are likely to lose interest and it will be much harder to appeal to them in the future. But updating your web pages on a frequent basis isn’t realistic. Posting a new offer every now and then might help, but doing it on a regular basis may not be practical. So what can you do? A great way to keep your website fresh is toRead More →

Dale Rensing, Porter Consulting Senior Market Analyst In the early 2000s, the internet facilitated an advancement in social communications aptly dubbed ‘social media’. Sites like MySpace and LinkedIn helped members to connect and network with friends and colleagues while other sites like Photobucket, YouTube, and Flickr provided opportunities to share visuals. When Mark Zuckerberg launched Facebook in 2004, it was simply designed to help college students: Search for people at their school Find out who was in their classes Look up friends of friends Visualize their social network A lot has changed in the social media world since then, and much of it is exemplifiedRead More →

Larry Mulhern, Senior Market Analyst In today’s social media world, people have begun to question the need for a marketing department. In the last few years, innovative businesses have grown from new ideas into viable organizations without focusing on traditional marketing techniques. Instead, they have relied on social media to spread the word about new products and services. Is it time now to fire the marketing department? As we look at this question, let’s differentiate between marketing and sales because some people use these terms interchangeably. Marketing creates interest and builds brand awareness. Sales helps identify needs with potential customers, influences the purchase decision andRead More →

Dale Rensing, Porter Consulting Senior Market Analyst When you use social media for marketing, every screen out there can be your billboard. Yet there are some who still hesitate to fully jump in, continuing to ask “Do we really need social media as part of our marketing strategy?” Behind that question are several unspoken concerns: Social media takes up so much time. How can I handle it with my limited resources? How do I show the return on investment (ROI)? My finance department is going to ask. Social media feels very exposed. What if a disgruntled customer vents where everyone can see? There are soRead More →

Brad Porter, Principal, Porter Consulting The Internet of Things is undoubtedly one of the hottest trends in IT. It’s hard to turn on the television these days without seeing an IoT commercial from GE or Cisco. With industry analysts like IDC projecting worldwide IoT spending to approach $1.3 trillion in 2019, and analysts like Gartner predicting 21 billion connected devices by the end of the decade, it seems like just about every technology vendor is trying to reposition their products to capitalize on the emerging IoT market. Surely, some will succeed and some will fail. What steps can you take to ensure your success? DeconstructingRead More →