Porter Consulting

Imagine you’ve just created a new service for your partners, perhaps a way of helping them work with you more closely to develop and market joint solutions, driving new revenue opportunities for both your companies. Your service aims at helping them define and promote the solution, given that their limited resources are mostly focused on development. Your management is onboard, and you’ve already developed a systematic approach that partners will flock to as soon as they learn about it. But, even though you come from a larger company, there are limits to your resources. You don’t have a dedicated marketing staff. Corporate marketing resources areRead More →

What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run a 100-lead campaign and then focus on the 10, 20, or 30 most promising leads – leads that meet all of the key criteria for success – and add a significant portion of them to the sale pipeline?” I need an “Easy” button for lead gen or the pipeline. PerhapsRead More →

If you’re hoping to one day sell your technology company for a substantial profit, you need to start making plans now. Don’t sit back and hope the value of your business increases; make it happen! Here are five tried-and-tested techniques that will make your business more valuable. Position Your Business to Where the Demand Is You know what makes a business or product valuable? Demand. The more that people want your product or service, the more you can charge and the more volume you can sell. If you’re in a dying industry, it can be hard to create demand. You need to reposition your business.Read More →