As digital marketing evolves, it is important to examine your marketing tactics often and see how new trends might require them to be adjusted to maximize their impact. Your website was probably one of your first digital marketing projects. Although it may not stem from the 1990’s, it’s probably safe to say that it has been around for a while. And, undoubtedly, it has evolved, morphing from a simple online calling card for your business to a place where you house important information for your customers and possibly even take orders. Marketing trends prompt such changes – the introduction of online payment systems helped to solidify a website’s value in ecommerce. Advances in networking technology allowed for the support ofRead More →
In my last blog, I explained how on-page and off-page search engine optimization (SEO) works. To help you achieve better search results, I’d like to delve deeper into some proven SEO techniques. The goal here is to reveal budget-friendly options that can be integrated into a wholistic digital marketing plan to achieve the best search results possible. Paid advertising is going to be an important part of the mix There’s no doubt that search engine results are highly influenced by SEM (search engine marketing). Companies like Google and Yahoo make most of their money from SEM, especially from their PPC (pay-per-click) advertising. With PPC, youRead More →
Dale Rensing, Porter Consulting Senior Market Analyst With the economy slowly recovering, it’s time to start hiring again. There’s a great pool of resources available, but there’s something different about its demographics than in previous hiring cycles. It appears to be markedly polarized in terms of age. It was a prolonged recession when millions of people lost their jobs at an age too early to really retire and during which students graduated with their degrees. The result is that we now have two equally large, but different, pools of resources vying for employment. The age factor Generally, age shouldn’t matter. In fact, age discrimination isRead More →
In my last article, I shared with you some anecdotal evidence of age discrimination occurring in the job market and how experience seems to no longer be valued as it was before. Some companies even have been accused of laying off older employees and hiring multiple younger ones to take their places. This practice can be a costly mistake. Think about it – if you have to hire three to replace one, is that really the best investment? “But it’s cheaper to hire college grads than it is to keep older employees who are going to cost me more in salary and benefits”, you say.Read More →
Mike Airosus, Porter Consulting blogger
In our last blog post, we talked about the advantages a millennial workforce gives your organization. We also discussed ways to build an organizational culture that values and integrates employees from different generational groups. In this post, we will look at some of the pitfalls and risks of cultivating a millennial-centric corporate culture.
Multitasking and Distractions
We mentioned the adept use of technology and ability to multitask as some of the greatest advantages millennials bring to today’s workplace. However, there are downsides to the way millennials switch from one device, app, web page or communication method to another. With the many different ways millennials communicate and perform their work, becoming distracted or easily diverted from a task is a risk.
Mike Airosus, Porter Consulting blogger
Our last blog post in our millennials series discussed how to attract, retain and develop millennials as vital assets for your company. We looked at young professionals and their employment preferences and expectations. We also provided strategies to keep them onboard and motivated within your organization. But before you decide to recruit millennials, it’s helpful to highlight the advantages they can bring to the workplace. As millennials become a larger part of your workforce, you’ll need to leverage their unique skills and proficiencies to maximize their potential.Read More →