In my last blog, I explained how on-page and off-page search engine optimization (SEO) works. To help you achieve better search results, I’d like to delve deeper into some proven SEO techniques. The goal here is to reveal budget-friendly options that can be integrated into a wholistic digital marketing plan to achieve the best search results possible. Paid advertising is going to be an important part of the mix There’s no doubt that search engine results are highly influenced by SEM (search engine marketing). Companies like Google and Yahoo make most of their money from SEM, especially from their PPC (pay-per-click) advertising. With PPC, youRead More →
Everyone wants to be on the top of a Google search results page. But, here’s a question: Is it possible to achieve this without tons of money spent on pay-per-click advertising, like Google AdWords, to make it happen? Understanding how search works and what you can do to maximize your visibility in terms of SERP (search engine results pages) can help. In this blog, I’ll cover some top-level concepts that can improve your understanding of the process and key you into specific areas on which to focus. In my next blog, I’ll offer up specific suggestions on what you can do to create an SEORead More →
Today’s technology has blurred the lines between our personal and business lives. Communications flow freely as we share opinions, greetings, and information that connects us with people who feel similarly… or not. From a personal perspective, this freedom of expression is normal and accepted. A sense of community is strengthened when friends deliver birthday and holiday greetings. When opinions don’t jibe, a little textual repartee is to be expected and often even enjoyed. However, social media for business requires a different tact. There are two rules you’ll want to follow when implementing your B2B social media campaigns: Keep your content business-like Don’t waste your businessRead More →
Are you a small business owner who has jumped into social media, and you’re struggling? You’re working hard, but it just seems like you are pushing a huge boulder up a hill – and you’re not seeing results! Well, you’re not alone. I see it all the time – business working hard to publish blogs or social media posts that are doing nothing to help the small business achieve their goals. What is your goal? The very first step in any social media campaign is to determine your goals. Below are some common goals I’ve seen while working with small businesses. Ensure a social mediaRead More →
Dale Rensing, Porter Consulting Senior Market Analyst You want to maintain your customers’ attention and keep them coming back to your website with fresh and interesting content. If they see the same old, same old every time they visit, they are likely to lose interest and it will be much harder to appeal to them in the future. But updating your web pages on a frequent basis isn’t realistic. Posting a new offer every now and then might help, but doing it on a regular basis may not be practical. So what can you do? A great way to keep your website fresh is toRead More →
Felice Katz, Graphic Designer at Porter Consulting
I get all sorts of requests to create printed materials that feature detailed artwork. Sometimes the finished art is needed in a large format: 10 foot wide stencils of an old airplane, or maybe trade show banners that need to be seen across a huge exhibit hall. Or on a smaller scale, there’s the 8 ½ x 11 corporate datasheet with lots of charts.
The stencil client says, “Here’s something I grabbed off the internet for that plane art you’re doing. Use this.” The banner client drags a logo from his website to his desktop, emails it to me and asks “Is this good enough quality?” And the datasheet client supplies a photo of a chart someone snapped on an old iPhone. It’s fuzzy.Read More →