Everyone wants to be on the top of a Google search results page. But, here’s a question: Is it possible to achieve this without tons of money spent on pay-per-click advertising, like Google AdWords, to make it happen? Understanding how search works and what you can do to maximize your visibility in terms of SERP (search engine results pages) can help. In this blog, I’ll cover some top-level concepts that can improve your understanding of the process and key you into specific areas on which to focus. In my next blog, I’ll offer up specific suggestions on what you can do to create an SEORead More →