Today’s technology has blurred the lines between our personal and business lives. Communications flow freely as we share opinions, greetings, and information that connects us with people who feel similarly… or not. From a personal perspective, this freedom of expression is normal and accepted. A sense of community is strengthened when friends deliver birthday and holiday greetings. When opinions don’t jibe, a little textual repartee is to be expected and often even enjoyed. However, social media for business requires a different tact. There are two rules you’ll want to follow when implementing your B2B social media campaigns: Keep your content business-like Don’t waste your businessRead More →
Are you a small business owner who has jumped into social media, and you’re struggling? You’re working hard, but it just seems like you are pushing a huge boulder up a hill – and you’re not seeing results! Well, you’re not alone. I see it all the time – business working hard to publish blogs or social media posts that are doing nothing to help the small business achieve their goals. What is your goal? The very first step in any social media campaign is to determine your goals. Below are some common goals I’ve seen while working with small businesses. Ensure a social mediaRead More →
Dale Rensing, Porter Consulting Senior Market Analyst You want to maintain your customers’ attention and keep them coming back to your website with fresh and interesting content. If they see the same old, same old every time they visit, they are likely to lose interest and it will be much harder to appeal to them in the future. But updating your web pages on a frequent basis isn’t realistic. Posting a new offer every now and then might help, but doing it on a regular basis may not be practical. So what can you do? A great way to keep your website fresh is toRead More →
Felice Katz, Graphic Designer at Porter Consulting
I get all sorts of requests to create printed materials that feature detailed artwork. Sometimes the finished art is needed in a large format: 10 foot wide stencils of an old airplane, or maybe trade show banners that need to be seen across a huge exhibit hall. Or on a smaller scale, there’s the 8 ½ x 11 corporate datasheet with lots of charts.
The stencil client says, “Here’s something I grabbed off the internet for that plane art you’re doing. Use this.” The banner client drags a logo from his website to his desktop, emails it to me and asks “Is this good enough quality?” And the datasheet client supplies a photo of a chart someone snapped on an old iPhone. It’s fuzzy.Read More →
Alison Golan, Porter Consulting social media specialist
Of course you want your emails to get opened! But the sad truth is the average open rate for emails is pretty dismal. Of course, much depends on your industry and your email distribution list, but it’s safe to say that certain email headlines get more opens than others.
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Mary Allard, Director of Marketing Strategy
A while back, my colleague Alison Golan wrote a great blog about storytelling. It perked up my ears at the time, and I’ve been following the trend.
I recently came upon another blog on the topic. “Research indicates that 78 percent of CMOs think content is the future of marketing. And two thirds of marketers think branded content is superior to PR, direct mail, and print advertising. That’s huge.”Read More →