Mary Allard, Director of Marketing Strategy at Porter Consulting

cosmosAs I was sitting in the audience of a leading technology company’s annual customer event, I could feel the interest and enthusiasm radiating from the customers. The company is at the forefront of their marketplace, enjoying high degrees of loyalty from their customer base. Those that know them love them. And therein lays the problem:Read More →

Alison Golan, Social Media Strategy Expert at Porter Consulting

compassAs a former English teacher, I’m a big fan of outlines. When developing any type of content over a few hundred words, your outline is your compass–keeping you on track and heading in the right direction as you write. My clients are experts at their business, so when it comes time to writing about what they do, they often jump right in…without a plan. The result can be a white paper or article that is unorganized and not as effective as it could be.Read More →