Alison Golan, Social Media Strategy Expert at Porter Consulting

compassAs a former English teacher, I’m a big fan of outlines. When developing any type of content over a few hundred words, your outline is your compass–keeping you on track and heading in the right direction as you write. My clients are experts at their business, so when it comes time to writing about what they do, they often jump right in…without a plan. The result can be a white paper or article that is unorganized and not as effective as it could be.Read More →