What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run a 100-lead campaign and then focus on the 10, 20, or 30 most promising leads – leads that meet all of the key criteria for success – and add a significant portion of them to the sale pipeline?” I need an “Easy” button for lead gen or the pipeline. PerhapsRead More →

Everyone wants to be on the top of a Google search results page. But, here’s a question: Is it possible to achieve this without tons of money spent on pay-per-click advertising, like Google AdWords, to make it happen? Understanding how search works and what you can do to maximize your visibility in terms of SERP (search engine results pages) can help. In this blog, I’ll cover some top-level concepts that can improve your understanding of the process and key you into specific areas on which to focus. In my next blog, I’ll offer up specific suggestions on what you can do to create an SEORead More →