Target Your Marketing To Your Customers Recently, I’ve written several blogs on social media and the value of adding it to your promotional mix. While there’s no doubt that it can assist many in building awareness of their brand, just because everyone else is doing it doesn’t necessarily mean it’s perfect for you. When you’re trading off dollars and resources, you should be careful to not abandon ways that have worked for you in the past. The digital marketing revolution has certainly changed the marketing landscape, offering greater opportunities to better target potential customers with your messages. It has given birth to some very effectiveRead More →
Recently, I wrote about determining the return on investment (ROI) of social media marketing using a traditional sales forecast model. If you have been looking to understand social media ROI, you’ve probably encountered another way to look at ROI using the following mathematical formula: ROI = (Gain / Total Cost) 100 So, how does one go about concluding the answer to the above? It can basically be broken down into the following five steps. Step 1: Calculate your costs For the above equation, your total cost is made up of all the expenses related to a social media program, including salaries, training, the cost ofRead More →
Does social media marketing work? Is it worth the investment? These questions are often top-of-mind for business owners who don’t yet use it. It can seem like a significant amount of time and money to put into something with an uncertain return. In fact, one of my latest conversations with a CEO of a small software company was exactly this – “What is the Return on Investment (ROI) if I invest in social media marketing?” To answer this question, we took an in-depth look at how social media marketing affects the bottom-line for smaller business-to-business companies (revenue ranging from $2M to $50M). We analyzed itRead More →
Felice Katz, Graphic Designer at Porter Consulting
I get all sorts of requests to create printed materials that feature detailed artwork. Sometimes the finished art is needed in a large format: 10 foot wide stencils of an old airplane, or maybe trade show banners that need to be seen across a huge exhibit hall. Or on a smaller scale, there’s the 8 ½ x 11 corporate datasheet with lots of charts.
The stencil client says, “Here’s something I grabbed off the internet for that plane art you’re doing. Use this.” The banner client drags a logo from his website to his desktop, emails it to me and asks “Is this good enough quality?” And the datasheet client supplies a photo of a chart someone snapped on an old iPhone. It’s fuzzy.Read More →
Brad Porter, Porter Consulting
I found the article “5 Storage Trends To Watch” to be very interesting. I agreed with two of the areas that are already showing remarkable growth—NVMe (Non-volatile Memory Express flash arrays) and Smarter Storage. I believe those two areas are going to lead the way. The technology for flash storage will get better—denser, more stable, smaller size—but the software to manage the large amount of data will be just as important. I think that the ‘multi-tier storage’ referred to by the author (flash first, then disks, then cloud) is interesting, minus the storage disk arrays. I think that is a technology on a steep obsolescence slope.
From this article, I believe there are two areas that should be explored further.Read More →
Evelyn Guernsey, guest blogger for Porter Consulting
Did you know the NonStop system is turning 40 this year? Some might consider this a significant achievement. But it is a fact that is not easily found on the Hewlett Packard Enterprise (HPE) website and is little mentioned elsewhere. It wasn’t a complete surprise to see how few articles there were from sources other than HPE.com or Wikipedia. For a solution that has been around for 40 years and has a very loyal following, it continues to be a hidden gem. At one point in time, NonStop seemed to have a questionable future, but today HPE is making investments to ensure its relevance to customers in the future.Read More →