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Demonstrate Competitive Advantage

Assess

We know the technology industry; from both the client’s and end-user customer perspective. We tease out the unique capabilities of your market offering to engage your prospects and customers in compelling ways. One example is high value testimonials and peer advice that your customers or prospects use to make informed competitive buying decisions. Endorsements are influential marketing tools as they turn customer commentary into compelling collateral that builds trust and accelerates the sales cycle.

Educate

Take advantage of this crunch-time papers on getting results from Social Media.

Take Action

1. If you can, go for those first mover opportunities in the market with your products or services.

2. Develop hard-to-copy marketing and go to market mixes. Your unique mix of content and market presence gets you noticed and gives you a competitive edge to stay a leader in your space.

3. Stay adaptable. As markets, economies, and other factors change in unpredictable environments, companies that adapt quickly stay relevant and offer products customers will buy.

Why Porter for Competitive Awareness

We know the technology industry; from both the client’s and end-user customer perspective. We can help your teams tease out the unique capabilities of your market offering to engage your prospects and customers in compelling ways. One example is converting customer testimonials and peer advice that your customers provide into content that educates prospects as they make purchase decisions. Endorsements and use case profiles are influential marketing tools that convert customer commentary into compelling collateral that builds trust and accelerates the sales cycle.

Get in Touch.

Additional Resources

Supporting technology clients to attain and maintain market leadership.

For more information: email info@porterconsulting.net | Offices in: California, Paris and Singapore

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