Effective lead conversion works well with a well created, implementable plan that is based both on content and connection with your prospects.
Effective lead conversion starts from a solid and implementable plan that is based both on content and connection with your prospects. We can help you profile decision-making stakeholder profiles and ensure content addresses their pain points along the buyer’s journey. This includes framing customer conversations to draw out issues and ensuring that product value propositions are crisp and compelling.
Everyone wants a full pipeline. A full pipeline means more opportunities, and all things being equal, more closed business. But – are all things equal? Is
As we’ve discussed, solution selling is different from other sales in the fact that you need to bring multiple stakeholders to the conclusion that your
In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot –
