Decide where your leads will come from…installed base or new business? Consumer or Business-to-Business?
Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your products or
We hear this question often: Can you show me the return on investment (ROI) of social media? With so many articles on the internet espousing
The Buyer’s Journey. It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation
The Buyer’s Journey. It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation
What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back
2. Develop offers that meet your target market needs – feature, price, ease of use.
3. Create success stories and practical content to attract and maintain the interest of your prospects.
4. Get help and get going!