Brad Porter

Marketing team gathered around a work station

Scared of 2022 Marketing Trends? It’s Ok to Go Back to the Basics

2022 is here – and with it comes the bombardment of blogs and emails telling you about marketing and sales trends. I promise you this isn’t one of them. This is about getting back to basics, setting yourself up for success, and using marketing to drive sales and revenue. After working for decades in this …

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6 Best Practices for Rebranding Customer References

You’ve spent a ton of time putting together marketing collateral for your company, which includes a healthy supply of customer references. Now your company is going through a rebrand. Maybe this just involves a company name change. Perhaps your company is being acquired. Or maybe you’re spinning off one of your company’s brands and will …

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Dealing with a Disrupted Buyer’s Journey

The Buyer’s Journey.  It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation and close.  Looking at Al Morgan’s blog entitled Improving the Buyer’s Journey (and winning the deal), I wanted to applaud his thinking regarding the use of content in selling complex …

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Porter Consulting is Helping to Solve the Lead to Pipeline Problem

What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run …

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Making Time for Strategy

Being a small business owner seems equal parts exhilaration and frustration. If you’ve just hung out your shingle as a start-up, congratulations! You just assumed responsibility for absolutely everything. If, instead, your firm has matured a bit to hire employees, the prism turns but the responsibilities are just as daunting. When asked about their strategy …

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Is it time to fire the marketing department or should you fix it?

Larry Mulhern, Senior Market Analyst In today’s social media world, people have begun to question the need for a marketing department. In the last few years, innovative businesses have grown from new ideas into viable organizations without focusing on traditional marketing techniques. Instead, they have relied on social media to spread the word about new …

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