Brad Porter, President of Porter Consulting
As an agency owner, one of the most effective things I can do for my client is help them bring on an experienced resource to successfully support their marketing, sales or technology efforts. You might notice I use the term contractor versus consultant. That terminology is on purpose. Over the years, I’ve noticed that consultants are often associated with working on nebulous projects where recommendations are made and no action is taken. Of course, this type of wasted effort doesn’t do anyone any good.