Kirsten Mortensen

Customer Reference Programs: What’s In It For The Customer?

Participating in customer reference programs delivers value to your customers as well as your company. Here’s how—and why it matters. Whether you are building a new customer reference program or running one that is well-established, there’s a question that may occur to you or your program stakeholders: Are customer reference relationships entirely one-sided in value? …

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Launching A Customer Reference Program? Fuel Your Take-Off With These Powerful Tips.

Best practices drawn from decades of combined experience will help your customer reference program quickly reach orbit—and deliver results. Customer references establish credibility, bring your company’s value proposition to life, and help your sales and marketing teams engage with prospective customers. Building a customer reference program from the ground up is an opportunity to deliver …

Launching A Customer Reference Program? Fuel Your Take-Off With These Powerful Tips. Read More »

Yes! You Need Customer References, and Here Are the Top 4 Reasons Why

Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your services, you are missing out on one of the best tools you have. Here are four reasons why customer references are indispensable in today’s sales environment: References build your credibility Customer references …

Yes! You Need Customer References, and Here Are the Top 4 Reasons Why Read More »

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