Consulting

Adhering to ADA website regulations just got easier

If you are a business owner with a website, you want to keep your content as up to date and secure as possible, without impeding access for current and prospective customers. Part of keeping it up to date means that you need to have your website available to everyone, including those with disabilities. The Americans …

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person using a touch screen on a tablet

Supercharging Sales with Innovative Collateral

Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping you familiar with the traditional collateral options: slide decks, case studies, solution snapshots, and technical papers. These options get the job done. But, we believe there is something more powerful …

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computer screen showing icons of various disabilities

Is your website ADA Compliant?

The Americans with Disabilities Act (ADA) is evolving. Is your business?   The Internet is a marvelous tool for landing and serving customers. In fact, chances are it’s one of your primary vehicles for sharing information, positioning your products and services, and winning sales. But have you thought about how accessible your site is for …

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Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue

In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot – How do small-to-medium (SMB) sized B2B businesses show a dollar-based return on investment (ROI) with social media? Until social platforms mature to the point where these companies can make predictable …

Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue Read More »

Four Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities.  Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …

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Porter Consulting

Don’t have it all figured out? That may be when you need us the most.

Imagine you’ve just created a new service for your partners, perhaps a way of helping them work with you more closely to develop and market joint solutions, driving new revenue opportunities for both your companies. Your service aims at helping them define and promote the solution, given that their limited resources are mostly focused on …

Don’t have it all figured out? That may be when you need us the most. Read More »

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