Content Development

Content Marketing

Content Marketing: There’s More Than One Way to Tell a Story

This blog series kicked off with Going Back to the Basics. So many marketing trends, so little time. We touched on four key focus areas: Branding and messaging Developing collateral and content Knowing your audience Positioning sales for success First, you learned How B2B’s Can Embrace the Shift to Digital Buying, showing time-proven areas that …

Content Marketing: There’s More Than One Way to Tell a Story Read More »

Selecting a Customer Reference Database

Are you a Reference Manager in need of a software tool to help you track and report on reference candidates, projects, and assets? While there are many different tools available to choose from, they all fall under three main categories, and each come with their own pros and cons. Below we’ve outlined these categories and …

Selecting a Customer Reference Database Read More »

Marketing team gathered around a work station

Scared of 2022 Marketing Trends? It’s Ok to Go Back to the Basics

2022 is here – and with it comes the bombardment of blogs and emails telling you about marketing and sales trends. I promise you this isn’t one of them. This is about getting back to basics, setting yourself up for success, and using marketing to drive sales and revenue. After working for decades in this …

Scared of 2022 Marketing Trends? It’s Ok to Go Back to the Basics Read More »

6 Best Practices for Rebranding Customer References

You’ve spent a ton of time putting together marketing collateral for your company, which includes a healthy supply of customer references. Now your company is going through a rebrand. Maybe this just involves a company name change. Perhaps your company is being acquired. Or maybe you’re spinning off one of your company’s brands and will …

6 Best Practices for Rebranding Customer References Read More »

Do White Papers Fit in Today’s Digital Marketing Age?

A question was posed to me the other day; are white papers still relevant in today’s world of digital marketing? It seemed like a great topic to address as we embark on a new year. Not surprisingly, in the course of my research, I found that this very same question has been asked continually over …

Do White Papers Fit in Today’s Digital Marketing Age? Read More »

5 Social Marketing Trends of 2018 that will Impact Your Website

As digital marketing evolves, it is important to examine your marketing tactics often and see how new trends might require them to be adjusted to maximize their impact.   Your website was probably one of your first digital marketing projects. Although it may not stem from the 1990’s, it’s probably safe to say that it has been around for a while. And, undoubtedly, it has evolved, morphing …

5 Social Marketing Trends of 2018 that will Impact Your Website Read More »

error

Enjoy this post? Please spread the word :)