Create Market Awareness

Content Marketing

Content Marketing: There’s More Than One Way to Tell a Story

This blog series kicked off with Going Back to the Basics. So many marketing trends, so little time. We touched on four key focus areas: Branding and messaging Developing collateral and content Knowing your audience Positioning sales for success First, you learned How B2B’s Can Embrace the Shift to Digital Buying, showing time-proven areas that …

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Supercharging Sales with Innovative Collateral

Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping you familiar with the traditional collateral options: slide decks, case studies, solution snapshots, and technical papers. These options get the job done. But, we believe there is something more powerful …

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Yes! You Need Customer References, and Here Are the Top 4 Reasons Why

Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your services, you are missing out on one of the best tools you have. Here are four reasons why customer references are indispensable in today’s sales environment: References build your credibility Customer references …

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