This blog series kicked off with Going Back to the Basics. So many marketing trends, so little time. We touched on four key focus areas: Branding and messaging Developing collateral and content Knowing your audience Positioning sales for success First, you learned How B2B’s Can Embrace the Shift to Digital Buying, showing time-proven areas that …
Content Marketing: There’s More Than One Way to Tell a Story Read More »
Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping you familiar with the traditional collateral options: slide decks, case studies, solution snapshots, and technical papers. These options get the job done. But, we believe there is something more powerful …
Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your services, you are missing out on one of the best tools you have. Here are four reasons why customer references are indispensable in today’s sales environment: References build your credibility Customer references …
Yes! You Need Customer References, and Here Are the Top 4 Reasons Why Read More »
Everyone wants a full pipeline. A full pipeline means more opportunities, and all things being equal, more closed business. But – are all things equal? Is your pipeline stuffed with wheat or chaff? From a marketers point of view, we need to do everything we can to help sales winnow the chaff quickly, consistently and positively. …
Applying the Principle of the Fast Fail in the Sales Process Read More »
Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities. Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …
Four Technology Trends That Will Impact Your Sales and Marketing Read More »
