Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping you familiar with the traditional collateral options: slide decks, case studies, solution snapshots, and technical papers. These options get the job done. But, we believe there is something more powerful …
Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your services, you are missing out on one of the best tools you have. Here are four reasons why customer references are indispensable in today’s sales environment: References build your credibility Customer references …
Yes! You Need Customer References, and Here Are the Top 4 Reasons Why Read More »
We hear this question often: Can you show me the return on investment (ROI) of social media? With so many articles on the internet espousing the need for companies to invest in social media marketing, you’d think the answer would be “yes, and here’s how you do it.” As a matter of fact, if you …
Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem Read More »
The Buyer’s Journey. It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation and close. Looking at Al Morgan’s blog entitled Improving the Buyer’s Journey (and winning the deal), I wanted to applaud his thinking regarding the use of content in selling complex …
What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run …
Porter Consulting is Helping to Solve the Lead to Pipeline Problem Read More »
