Marketing and Brand Strategy

Adhering to ADA website regulations just got easier

If you are a business owner with a website, you want to keep your content as up to date and secure as possible, without impeding access for current and prospective customers. Part of keeping it up to date means that you need to have your website available to everyone, including those with disabilities. The Americans …

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Supercharging Sales with Innovative Collateral

Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping you familiar with the traditional collateral options: slide decks, case studies, solution snapshots, and technical papers. These options get the job done. But, we believe there is something more powerful …

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Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue

In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot – How do small-to-medium (SMB) sized B2B businesses show a dollar-based return on investment (ROI) with social media? Until social platforms mature to the point where these companies can make predictable …

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Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem

We hear this question often: Can you show me the return on investment (ROI) of social media? With so many articles on the internet espousing the need for companies to invest in social media marketing, you’d think the answer would be “yes, and here’s how you do it.” As a matter of fact, if you …

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Four Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities.  Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …

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Dealing with a Disrupted Buyer’s Journey

The Buyer’s Journey.  It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation and close.  Looking at Al Morgan’s blog entitled Improving the Buyer’s Journey (and winning the deal), I wanted to applaud his thinking regarding the use of content in selling complex …

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