Technology Solutions

Adhering to ADA website regulations just got easier

If you are a business owner with a website, you want to keep your content as up to date and secure as possible, without impeding access for current and prospective customers. Part of keeping it up to date means that you need to have your website available to everyone, including those with disabilities. The Americans …

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Supercharging Sales with Innovative Collateral

Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping you familiar with the traditional collateral options: slide decks, case studies, solution snapshots, and technical papers. These options get the job done. But, we believe there is something more powerful …

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Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue

In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot – How do small-to-medium (SMB) sized B2B businesses show a dollar-based return on investment (ROI) with social media? Until social platforms mature to the point where these companies can make predictable …

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Four Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities.  Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …

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Porter Consulting is Helping to Solve the Lead to Pipeline Problem

What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run …

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5 Social Marketing Trends of 2018 that will Impact Your Website

As digital marketing evolves, it is important to examine your marketing tactics often and see how new trends might require them to be adjusted to maximize their impact.   Your website was probably one of your first digital marketing projects. Although it may not stem from the 1990’s, it’s probably safe to say that it has been around for a while. And, undoubtedly, it has evolved, morphing …

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