In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot – How do small-to-medium (SMB) sized B2B businesses show a dollar-based return on investment (ROI) with social media? Until social platforms mature to the point where these companies can make predictable …
Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities. Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …
Four Technology Trends That Will Impact Your Sales and Marketing Read More »
What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run …
Porter Consulting is Helping to Solve the Lead to Pipeline Problem Read More »
As digital marketing evolves, it is important to examine your marketing tactics often and see how new trends might require them to be adjusted to maximize their impact. Your website was probably one of your first digital marketing projects. Although it may not stem from the 1990’s, it’s probably safe to say that it has been around for a while. And, undoubtedly, it has evolved, morphing …
5 Social Marketing Trends of 2018 that will Impact Your Website Read More »
You spend a lot of time creating content for your website in the hopes of attracting an audience. But you know it’s not as easy as “build it and they will come”. One of the best ways to drive website traffic is by connecting it to your social media platforms. It seems as simple as …
Using Social Media Buttons on Your Website to Expand Content Visibility Read More »
In my last blog, I explained how on-page and off-page search engine optimization (SEO) works. To help you achieve better search results, I’d like to delve deeper into some proven SEO techniques. The goal here is to reveal budget-friendly options that can be integrated into a wholistic digital marketing plan to achieve the best search …
Budget-friendly tools to help you get better search results Read More »
