- Tightly define what a qualified lead looks like.
- Tightly define key stakeholders, including Blockers, who can oppose or redirect projects.
- Provide scoring models that support consistent deal evaluations and raise red flags early.
Al brings 30 years of IT solutions marketing to bear on current marketing and sales challenges. Technologies change constantly, but it still takes content, skills and confidence to win the big decisions. You can find more blogs and content from Al at www.porterconsulting.net. Porter Consulting is a marketing services consulting company who can you help you grow revenue.