Alison Golan

5 Ways to Make Your Business More Valuable

If you’re hoping to one day sell your technology company for a substantial profit, you need to start making plans now. Don’t sit back and hope the value of your business increases; make it happen! Here are five tried-and-tested techniques that will make your business more valuable. Position Your Business to Where the Demand Is …

5 Ways to Make Your Business More Valuable Read More »

Small business social media: are you struggling to reach your goals?

Are you a small business owner who has jumped into social media, and you’re struggling? You’re working hard, but it just seems like you are pushing a huge boulder up a hill – and you’re not seeing results! Well, you’re not alone. I see it all the time – business working hard to publish blogs …

Small business social media: are you struggling to reach your goals? Read More »

Boring content? Bring your message to life with an analogy.

Alison Golan, Social Media Strategy Expert at Porter Consulting

analogyDuring a recent Skype meeting, my colleagues and I were reviewing an upcoming article that would be the first in a series of articles on a specific topic. The writer’s introduction was amazing – he captured our attention immediately using an analogy from a popular television show. I immediately sent an instant message to my co-writer to discuss our follow up article. I typed, “We need to up our game and lead with an analogy!” She wholeheartedly agreed.

Is there a purpose for buzzwords in our writing?

Alison Golan, social media strategy expert at Porter Consulting

buzzwordAs a consultant for many technology firms, I’m not pulled into endless meetings each day. Therefore, I’m usually spared hearing corporate buzzwords on a daily basis. Yet as I edit blogs and other articles for my clients, these annoying words do occasionally rear their ugly heads. And when they do, I quietly remove them and replace them.

Tell me a story: 3 content writing tips for technology companies

Alison Golan, social media strategy expert at Porter Consulting

tell me a storyOne of the most common questions I’m asked by people who want to write content for marketing literature is how to do it. They want some kind of formula. The simplest answer I can give is…tell me a story.

People remember stories. They don’t remember marketing fluff. Your prospects will not remember what you write, much less buy your product, if your content isn’t memorable. And the best way to write copy that will be remembered is to tell a story. Rudyard Kipling once said, “If history were taught in the form of stories, it would never be forgotten.”

error

Enjoy this post? Please spread the word :)