Brad Porter

Dealing with a Disrupted Buyer’s Journey

The Buyer’s Journey.  It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation and close.  Looking at Al Morgan’s blog entitled Improving the Buyer’s Journey (and winning the deal), I wanted to applaud his thinking regarding the use of content in selling complex …

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Porter Consulting is Helping to Solve the Lead to Pipeline Problem

What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run …

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Making Time for Strategy

Being a small business owner seems equal parts exhilaration and frustration. If you’ve just hung out your shingle as a start-up, congratulations! You just assumed responsibility for absolutely everything. If, instead, your firm has matured a bit to hire employees, the prism turns but the responsibilities are just as daunting. When asked about their strategy …

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Is it time to fire the marketing department or should you fix it?

Larry Mulhern, Senior Market Analyst In today’s social media world, people have begun to question the need for a marketing department. In the last few years, innovative businesses have grown from new ideas into viable organizations without focusing on traditional marketing techniques. Instead, they have relied on social media to spread the word about new …

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Repositioning your Marketing Strategy for the Internet of Things

Brad Porter, Principal, Porter Consulting The Internet of Things is undoubtedly one of the hottest trends in IT. It’s hard to turn on the television these days without seeing an IoT commercial from GE or Cisco. With industry analysts like IDC projecting worldwide IoT spending to approach $1.3 trillion in 2019, and analysts like Gartner …

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“VECTOR ART CAN BE BLOWN UP AS BIG AS THE GOODYEAR BLIMP!”

Felice Katz, Graphic Designer at Porter Consulting

blimp2I get all sorts of requests to create printed materials that feature detailed artwork. Sometimes the finished art is needed in a large format: 10 foot wide stencils of an old airplane, or maybe trade show banners that need to be seen across a huge exhibit hall. Or on a smaller scale, there’s the 8 ½ x 11 corporate datasheet with lots of charts.

The stencil client says, “Here’s something I grabbed off the internet for that plane art you’re doing. Use this.” The banner client drags a logo from his website to his desktop, emails it to me and asks “Is this good enough quality?” And the datasheet client supplies a photo of a chart someone snapped on an old iPhone. It’s fuzzy.

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