Kathleen Ballos

Four 2019 Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities.  Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …

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Dealing with a Disrupted Buyer’s Journey

The Buyer’s Journey.  It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation and close.  Looking at Al Morgan’s blog entitled Improving the Buyer’s Journey (and winning the deal), I wanted to applaud his thinking regarding the use of content in selling complex …

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