Al Morgan, director, solution marketing at Porter Consulting

baitOur clients are always looking at the most efficient way to convert content to cash. The recent CMO Council report provides some fascinating insights about what folks do, and what works (not always the same thing). Eric Wittlake has some great insights on combining gated and non-gated content to get your message out. For content distribution, quantity and quality are hard to get at the same time, but a combined program can pay dividends.Read More →

Mary Allard, Director of Marketing Strategy at Porter Consulting

cosmosAs I was sitting in the audience of a leading technology company’s annual customer event, I could feel the interest and enthusiasm radiating from the customers. The company is at the forefront of their marketplace, enjoying high degrees of loyalty from their customer base. Those that know them love them. And therein lays the problem:Read More →

Al Morgan, Director of Solution Marketing at Porter Consulting

salesSkillspngIn my last article about training, I laid out some ideas about developing skills by delivering them in manageable chunks. We find most folks like learning by doing, so our goal is just enough information, just in time. This time, let’s look at what goes into the chunks and how to make sure they get absorbed.Read More →

Brad Porter, President of Porter Consulting

4thingsWhen I became a marketing manager at a large technology company, I faced my first staffing challenge. I remember talking to my own manager, who gave me an assignment for my team to take on. I didn’t have the bandwidth to do the work myself, and giving it to one of my team would have meant another task getting dropped. I was stuck. A mentor of mine advised me to hire a short term consultant to take on the work. After I determined the budget, I proceeded to bring on that person. That process proved really challenging.Read More →

Andrea Stachnik, slide sets and podcast specialist at Porter Consulting

podcastA lot of people ask us why they should use podcasts to train their staff. Wouldn’t it be better to present a training program with video content, or in a classroom with an instructor? Podcasting as a medium has seen explosive growth in the past few years. This article will explain what sets podcasting apart, and why this can be a great tool that can augment training your staff (especially a sales team). Podcasts are an effective way to complement periodic, hands-on skills sessions and build a resource base of facts and best practices.Read More →