Alison Golan, Social Media Strategy Expert at Porter Consulting

compassAs a former English teacher, I’m a big fan of outlines. When developing any type of content over a few hundred words, your outline is your compass–keeping you on track and heading in the right direction as you write. My clients are experts at their business, so when it comes time to writing about what they do, they often jump right in…without a plan. The result can be a white paper or article that is unorganized and not as effective as it could be.Read More →

improvingSkillsAl Morgan, Director of Solution Marketing at Porter Consulting

In order to grow, every company needs new solutions, products, and services. To improve profitability, those solutions need to be sold more quickly and at higher margins. This means better prepared sales reps that can call higher in organizations and identify opportunities earlier. Last minute, lowest price, RFP responses will not build your business. Proper training is vital to make sure your sales reps are successful.Read More →