Consulting

5 Ways to Make Your Business More Valuable

If you’re hoping to one day sell your technology company for a substantial profit, you need to start making plans now. Don’t sit back and hope the value of your business increases; make it happen! Here are five tried-and-tested techniques that will make your business more valuable. Position Your Business to Where the Demand Is …

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Making Time for Strategy

Being a small business owner seems equal parts exhilaration and frustration. If you’ve just hung out your shingle as a start-up, congratulations! You just assumed responsibility for absolutely everything. If, instead, your firm has matured a bit to hire employees, the prism turns but the responsibilities are just as daunting. When asked about their strategy …

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5 Social Marketing Trends of 2018 that will Impact Your Website

As digital marketing evolves, it is important to examine your marketing tactics often and see how new trends might require them to be adjusted to maximize their impact.   Your website was probably one of your first digital marketing projects. Although it may not stem from the 1990’s, it’s probably safe to say that it has been around for a while. And, undoubtedly, it has evolved, morphing …

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Budget-friendly tools to help you get better search results

In my last blog, I explained how on-page and off-page search engine optimization (SEO) works. To help you achieve better search results, I’d like to delve deeper into some proven SEO techniques. The goal here is to reveal budget-friendly options that can be integrated into a wholistic digital marketing plan to achieve the best search …

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