Development Growth Opportunities

Yes. You Need Customer References, and Here Are the Top 4 Reasons Why

Marketing managers use several tools for converting prospects into buyers.  If your business is not using customers to tell compelling stories about your products or services, you are missing out on one of the best tools you have. Four reasons why customer references are indispensable in today’s sales environment: References build your credibility Customer references …

Yes. You Need Customer References, and Here Are the Top 4 Reasons Why Read More »

Scalable Marketing Models

In my article 6 Reasons to Partner with a Marketing Agency, I discuss how today’s digital transformation touches all business processes – from engineering and services to manufacturing and marketing – affecting not only the product delivery model, but also the Buyer’s Journey. This article delves into the product delivery model (with marketing being the …

Scalable Marketing Models Read More »

error

Enjoy this post? Please spread the word :)