Marketing and Brand Strategy

Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue

In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot – How do small-to-medium (SMB) sized B2B businesses show a dollar-based return on investment (ROI) with social media? Until social platforms mature to the point where these companies can make predictable …

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Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem

We hear this question often: Can you show me the return on investment (ROI) of social media? With so many articles on the internet espousing the need for companies to invest in social media marketing, you’d think the answer would be “yes, and here’s how you do it.” As a matter of fact, if you …

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Four 2019 Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities.  Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …

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Four 2019 Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible regarding business, consumer, and personal activities.  Many are wondering how they can capitalize on this and the more intimate portrait of their customers that it generates. From C-level executives looking …

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Dealing with a Disrupted Buyer’s Journey

The Buyer’s Journey.  It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation and close.  Looking at Al Morgan’s blog entitled Improving the Buyer’s Journey (and winning the deal), I wanted to applaud his thinking regarding the use of content in selling complex …

Dealing with a Disrupted Buyer’s Journey Read More »

Dealing with a Disrupted Buyer’s Journey

The Buyer’s Journey.  It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation and close.  Looking at Al Morgan’s blog entitled Improving the Buyer’s Journey (and winning the deal), I wanted to applaud his thinking regarding the use of content in selling complex …

Dealing with a Disrupted Buyer’s Journey Read More »

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