Marketing and Brand Strategy

Porter Consulting

Don’t have it all figured out? That may be when you need us the most.

Imagine you’ve just created a new service for your partners, perhaps a way of helping them work with you more closely to develop and market joint solutions, driving new revenue opportunities for both your companies. Your service aims at helping them define and promote the solution, given that their limited resources are mostly focused on …

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Porter Consulting is Helping to Solve the Lead to Pipeline Problem

What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back my business is…. How can I get more real sales opportunities into my pipeline? At all. Affordably. Without having to deal with a lot of non-opportunities. “How do I run …

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6 Reasons to Partner with a Marketing Agency

Under pressure Today’s digital transformation has touched everything – from engineering to manufacturing to marketing – affecting not only the product delivery model, but also the Buyer’s Journey. Prospects who previously relied upon sales reps to provide them with information now partake in a self-service model, researching options via the internet well in advance of …

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5 Ways to Make Your Business More Valuable

If you’re hoping to one day sell your technology company for a substantial profit, you need to start making plans now. Don’t sit back and hope the value of your business increases; make it happen! Here are five tried-and-tested techniques that will make your business more valuable. Position Your Business to Where the Demand Is …

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Making Time for Strategy

Being a small business owner seems equal parts exhilaration and frustration. If you’ve just hung out your shingle as a start-up, congratulations! You just assumed responsibility for absolutely everything. If, instead, your firm has matured a bit to hire employees, the prism turns but the responsibilities are just as daunting. When asked about their strategy …

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Do White Papers Fit in Today’s Digital Marketing Age?

A question was posed to me the other day; are white papers still relevant in today’s world of digital marketing? It seemed like a great topic to address as we embark on a new year. Not surprisingly, in the course of my research, I found that this very same question has been asked continually over …

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