Create Awareness

Generating market awareness means building interest in your products and services that can translate into sales pipeline. 

Take advantage of these crunch-time papers on social and media and marketing support.
Take Action
1. Choose your awareness goals. Is it market share, solution differentiation or introduction of a new product?

2. Make your goals measurable. Be sure to identify what success looks like and what information and tools are needed for Key Performance Indicator (KPI) measurement.

3. Segment your market to find the best way to reach your target audience. And, get creative to ensure your message is cutting through the noise. 4. Get help and get going!

What about Social Media for Awareness?
Here at Porter Consulting, we can assist you with the needed content development, tools and approaches to reach your prospects or customers. Social Media can become part of your Awareness process, no matter what business you are in. Porter can develop comprehensive, cost-effective, actionable recommendations for strategic and tactical deployment. We help you follow up and measure your progress. And, most importantly, we help you meet your desired goals.
Additional Resources
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