It’s Award Season. What Are You Doing to Showcase Your Customer?

Because recognition matters.

A customer award program is designed to recognize and reward your best-in-class customers. Award programs build emotional connections and thus stronger relationships with customers, fostering loyalty, and enhancing customer experience by publicly acknowledging and celebrating their achievements.

But it isn’t just about handing out trophies or certificates; it’s about celebrating success. From exclusive award ceremonies to personalized congratulatory messages, the ways in which customers are celebrated can leave a lasting impression.

If an in-person event isn’t feasible, consider hosting a virtual recognition ceremony with elements like custom merchandise, winner spotlights, or even a virtual team building experience with a facilitator.

You can transform a simple award program into an unforgettable experience that reinforces positive brand associations and builds goodwill.

Some ideas include:

·     Signature cocktail/mocktail creation where all attendees receive the same kit in the mail ahead of time and you do a group signature drink creation for the celebration

·     Escape room show with actors included and a virtual room to escape as a group

·     Virtual scavenger hunt

·     Lunch Roulette dates where attendees can be paired with a peer from another company for a “lunch & learn”

·     Virtual spirit (or mocktail) tasting experience where a variety of samples are sent to everyone and there’s a grading system for everyone to share their preferences

·     Online murder mystery game to solve as a group

Whatever you choose to do for your Winners Circle, make it engaging, rewarding, and unforgettable.

If you’d like some help in coordinating an event your customers won’t soon forget, contact us for help! We love to brainstorm, strategize, and create award-winning programs that keep our clients coming back for more.

Contact us: info@porterconsulting.net

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