Porter Blog - Porter Consulting

Blog Posts

Porter Consulting’s blog posts span subjects from technology trends
to anecdotal marketing insights

Yes. You Need Customer References, and Here Are the Top 4 Reasons Why

Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your products or

Applying the Principle of the Fast Fail in the Sales Process

Everyone wants a full pipeline. A full pipeline means more opportunities, and all things being equal, more closed business. But – are all things equal? Is

Solution selling. Four marketing tactics that can help you get ahead.

As we’ve discussed, solution selling is different from other sales in the fact that you need to bring multiple stakeholders to the conclusion that your

Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue

In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot –

Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem

We hear this question often: Can you show me the return on investment (ROI) of social media? With so many articles on the internet espousing

Four Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible