Blog Posts
Porter Consulting’s blog posts span subjects from technology trends
to anecdotal marketing insights
Available Now: CyberArk and Red Hat OpenShift Secrets Management Roadmap
Is enhancing security in your containerized environment high on your priority list for 2022? If not, it should be, because containers are becoming a primary
Customer Reference Programs: What’s In It For The Customer?
Participating in customer reference programs delivers value to your customers as well as your company. Here’s how—and why it matters. Whether you are building a
Launching A Customer Reference Program? Fuel Your Take-Off With These Powerful Tips.
Best practices drawn from decades of combined experience will help your customer reference program quickly reach orbit—and deliver results. Customer references establish credibility, bring your
Supercharging Sales with Innovative Collateral
Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping
Yes! You Need Customer References, and Here Are the Top 4 Reasons Why
Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your services, you
Applying the Principle of the Fast Fail in the Sales Process
Everyone wants a full pipeline. A full pipeline means more opportunities, and all things being equal, more closed business. But – are all things equal? Is
Solution selling. Four marketing tactics that can help you get ahead.
As we’ve discussed, solution selling is different from other sales in the fact that you need to bring multiple stakeholders to the conclusion that your
Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue
In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot –
Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem
We hear this question often: Can you show me the return on investment (ROI) of social media? With so many articles on the internet espousing
Four Technology Trends That Will Impact Your Sales and Marketing
Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible
Dealing with a Disrupted Buyer’s Journey
The Buyer’s Journey. It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation
Scalable Marketing Models
In my article 6 Reasons to Partner with a Marketing Agency, I discuss how today’s digital transformation touches all business processes – from engineering and
Don’t have it all figured out? That may be when you need us the most.
Imagine you’ve just created a new service for your partners, perhaps a way of helping them work with you more closely to develop and market
Porter Consulting is Helping to Solve the Lead to Pipeline Problem
What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back
6 Reasons to Partner with a Marketing Agency
Under pressure Today’s digital transformation has touched everything – from engineering to manufacturing to marketing – affecting not only the product delivery model, but also
5 Ways to Make Your Business More Valuable
If you’re hoping to one day sell your technology company for a substantial profit, you need to start making plans now. Don’t sit back and
Making Time for Strategy
Being a small business owner seems equal parts exhilaration and frustration. If you’ve just hung out your shingle as a start-up, congratulations! You just assumed
Do White Papers Fit in Today’s Digital Marketing Age?
A question was posed to me the other day; are white papers still relevant in today’s world of digital marketing? It seemed like a great
- info@porterconsulting.net
- California - Paris - Singapore