Porter Blog - Porter Consulting

Customer Reference Programs: What’s In It For The Customer?

Participating in customer reference programs delivers value to your customers as well as your company. Here’s how—and why it matters. Whether you are building a

Launching A Customer Reference Program? Fuel Your Take-Off With These Powerful Tips.

Best practices drawn from decades of combined experience will help your customer reference program quickly reach orbit—and deliver results. Customer references establish credibility, bring your

ADA Lawsuits Escalate in the Hospitality Industry

Did you know hospitality is the most sued industry for ADA website Non-Compliance? In 2020 and continuing in 2021, hotels have been bombarded with lawsuits

Adhering to ADA website regulations just got easier

If you are a business owner with a website, you want to keep your content as up to date and secure as possible, without impeding

Supercharging Sales with Innovative Collateral

Video and social media are the secrets to boosting sales in Customer Reference Marketing Your company probably already has a bustling customer reference program, keeping

computer screen showing icons of various disabilities

Is your website ADA Compliant?

The Americans with Disabilities Act (ADA) is evolving. Is your business? The Internet is a marvelous tool for landing and serving customers. In fact,

Yes! You Need Customer References, and Here Are the Top 4 Reasons Why

Marketing managers use several tools for converting prospects into buyers. If your business is not using customers to tell compelling stories about your services, you

Applying the Principle of the Fast Fail in the Sales Process

Everyone wants a full pipeline. A full pipeline means more opportunities, and all things being equal, more closed business. But – are all things equal? Is

Solution selling. Four marketing tactics that can help you get ahead.

As we’ve discussed, solution selling is different from other sales in the fact that you need to bring multiple stakeholders to the conclusion that your

Has Social Media Failed SMB B2B Businesses? Part 2 – How a “killer app” could come to the rescue

In my blog, Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem, I shared an issue we hear a lot –

Has Social Media Failed SMB B2B Businesses? Part 1 – The ROI Problem

We hear this question often: Can you show me the return on investment (ROI) of social media? With so many articles on the internet espousing

Four Technology Trends That Will Impact Your Sales and Marketing

Given the push by many companies toward digital transformation, few should be surprised by what’s coming next. Enterprises are gathering as much data as possible

Dealing with a Disrupted Buyer’s Journey

The Buyer’s Journey. It is the classic sales map on how to take the customer through the process from awareness and consideration to deal negotiation

Scalable Marketing Models

In my article 6 Reasons to Partner with a Marketing Agency, I discuss how today’s digital transformation touches all business processes – from engineering and

Don’t have it all figured out? That may be when you need us the most.

Imagine you’ve just created a new service for your partners, perhaps a way of helping them work with you more closely to develop and market

Porter Consulting is Helping to Solve the Lead to Pipeline Problem

What problem are we trying to solve for Vendors / Distributors/VARs? (The entity that will write us a check?) Vendor/Distributor/VAR: The main problem holding back

6 Reasons to Partner with a Marketing Agency

Under pressure Today’s digital transformation has touched everything – from engineering to manufacturing to marketing – affecting not only the product delivery model, but also

5 Ways to Make Your Business More Valuable

If you’re hoping to one day sell your technology company for a substantial profit, you need to start making plans now. Don’t sit back and

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